After leading marketing efforts for Avvo, Conrad Saam founded Mockingbird, an online marketing agency focused exclusively on legal. Called the “Gary V of Legal”, Conrad is the author of Own the Map published by the American Bar Association and The FindLaw Jailbreak Guide, a Google Small Business Advisor and held positions for various ABA’s Practice Management marketing committees. A semi-professional bridge arsonist, Conrad enjoys publishing Cease and Desist letters from unscrupulous legal marketing vendors. He once bought the keyword, “mesothelioma lawyer” for $4.76. Conrad is the proud owner of Zippy, the first and only chicken to be awarded the Lawyers of Distinction Top 10% Award, which recognizes lawyers duped into buying a $700 annual subscription to a plaque.
Aggressively growing firms are leveraging the cutting edges of technology to fine tune their marketing growth engine and eating up marketing share from those watching on the sidelines. Learn advanced in automation - deeper reporting accuracy - improve conversion rates with creative financing - customized customer experiences - 1:1 video based email - replacing intake data entry - content strategy analysis - marketing data integration - and replacing that annoying, inaccurate and useless question, "how did you hear about us?".
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